Whatever it is you sell, keeping in touch with your clients and customers is vital. Email is one of the best ways to do just that. According the PEW Internet & American Life Project in association with ComScore Media Matrix, over 91% of all Internet users have sent or received an email. That's nearly everyone sitting in front of a computer. And chances are, many of them could be your customers.
The idea behind eCRM is to build a personal relationship using all you know about your customer. Many times, new clients at Copious tell us they cannot email their clients effectively because all they know about them is their name and email address. In reality, they know a lot more.
If a company looks deeper, they'll see they have a wealth of information about their customers. In addition to buying patterns and preferences, they also know when purchases are being made, how much is being bought, what kind of credit card is used, where the customer lives, and more. With that information, it's possible to boost sales and customer satisfaction - all thanks to a well crafted, non-intrusive, email that speaks to the customer when they're ready to listen.
The right eCRM should integrate into all aspects of your marketing plan. Let's face it, brands are decided be the people for whom it represents. Your customers are your brand identity. Without them, you'd be nothing. But don't forget, it's a symbiotic relationship. They need your company too - as long as you have something they want. Therefore, you need to keep in touch with who they are and what they aspire to be. Doing so via email will keep your company relevant and in business.
My best advice is this: Keep close track of everything your customers say and do. You'll quickly discover they are telling you everything you need to know to make a sale. All you have to do is listen.
