Budgets everywhere are being trimmed. But the smart advertisers are keeping in touch with their customers, making sales, and improving ROI with interactive.
Unlike traditional media, interactive can target a customer who is ready to buy. If a person is poised to purchase a pink widget, and they're doing a Google search for that product, it's smart to put yourself in front of that consumer - especially if you sell pink widgets. One of the ways to do that is with performance-based ads.
The beauty of performance-based advertising is the ability to shape your results. If it's not working, you can quickly make adjustments, alter the message, increase frequency across many channels, or change the offer. And if it's still not working, you can find a new, online home for your ad dollars, which might include email marketing.
Use email to your advantage. When done right, email is inexpensive and personal. Plus you can target specific segments for positive results. Throw in analytics and you may better understand how your customers respond to your marketing efforts now and in the future.
Optimizing your search engine ranking results is like money in the bank. While your website is important, it's useless if your customers can't find it. The old saying "Build it and they will come" does not apply online. That's because there are billions of websites all vying for your customer's attention, like finding a needle in a Texas-sized haystack. Using search engine optimization, pay per clicks or another form of search-based advertising can help achieve a positive ROI, even in times of economic slowdown.
Take a look at mobile and social websites. Depending on your customers and their needs, there can be reasons to build a mobile version of your site. If your customers are fast-moving executives whose time is worth gold, it makes sense to add mobile to your marketing strategy. But social applications and blogs are different stories. Today, nearly every one of your customers has a blog or two they read on a weekly or daily basis. And with younger customers, you can find almost all of them participating in a social networking site. In a nutshell, extending your brand into social networking sites or similar applications is a smart move if your customers are already there.
Give us a call. We'll talk about other ways to add some armor to your budget, including your own company blog, search engine optimization, email marketing and other proven methods of improving your ROI.
