We've all been witness to ups and downs of the mobile world. One month mobile web is hot, and the next it's lukewarm. So, which is it? Listen to the biggest minds in the business and you'll clearly see that mobile web is here to stay.
Some of the largest online brands have been building mobile sites for their customers over the past couple of years. Obviously, they have seen the need for anywhere-anytime web surfing. Now, mobile providers as well as advertisers are lining up to cash in on the mobile future.
As this new future takes shape, online advertisers will be ramping up their spending to reach the new, mobile population. According to a Sterling Market Intelligence forecast, mobile ad revenues could exceed $5 billion in the coming years.
Consider your own mobile web use. We've all employed a mobile device to look up a phone number, get directions or even link our laptops to the Internet. The way things are going with the iPhone and other devices, it's only a matter of time before all handheld devices will be web-ready and service plans come hard-wired with online access. Whether you're checking the weather, the news or buying movie tickets, mobile will increase its push into your everyday life as more and more companies add mobile to their marketing arsenal.
Where does this leave business? The same place we all were about a decade ago. A lot of businesses looked at the online world and decided to dive right in. A few years later, they had to rebuild their websites to be more profitable.
In the coming years, smart companies will do their research, hire smart people to craft a customer-centric mobile presence, and then dominate the marketplace. Whether the first success story will be an online book reseller or something entirely different is anyone's guess. But one thing that's for certain, mobile web is not going away. And if anything, it will become an integral part of our everyday lives.
Stay tuned. We'll be launching a number of mobile sites for our clients in the coming months.
If you'd like to talk about your mobile project just drop us an email or call.
